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We know that a man who sends a message to a woman his own age has a 4% likelihood of receiving a response to that message.

Extrapolating from there, here's how confident men and women can be that they will receive a response given the number of messages they send Fascinating.

Whether you know it or not, odds are you've encountered one. "The majority of the matches are often bots," says Satnam Narang, Symantec’s senior response manager. Keeping the automated personalities at bay has become a central challenge for software developers.

"It's really difficult to find them," says Ben Trenda, Are You Human's CEO.

"You can design a bot to fool fraud detection." But, in the case of a number of dating sites, developers aren't trying to weed out fake profiles — they are tirelessly writing scripts and algorithms to unleash more of them.

It’s the dirtiest secret of the billion online dating business and it stretches far beyond Ashley Madison.

Russell was 40 and going through a divorce, so he wasn't seeking anything serious. Shortly after creating his account, he got an alert that one of them had viewed his profile. In order to see more details and contact her, he had to buy credits.

Since women are understandably disinclined to respond to all the messages, men must send out more in order to guarantee any response. Everyone is acting in their own self interest, inadvertently leading to further imbalances in the system.

It's one of the fundamental issues with online dating in general.

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